Parkview Club ︎
Location: Shenzhen, China
Client: Parkview Club Co., Ltd.
This is a spatial design for a Karaoke club located at the newly opened food & entertainment hub "OCT Bay" in Shenzhen, China. Karaoke or KTV, originated from Japan in 1980's, is now a dominant form of entertainment in China. However, possibility of redefining the experience of "karaoke singing" is not fully explored. The design strategy of "Music & Art Jamming" is adopted to create new values for this new entertainment establishment by bringing Music & Art activities together.
Super-imposition & eclectic mix of various Eastern & Western cultural motifs were used to bring sense of imagination / surprise / fun to the customers when they travel along the whole entertainment space. Contrasting styles of Furniture / Lighting / Color / Material / Details were strategically selected to serve functional & aesthetic needs.
Entrance Lobby & Reception Area at 2 different floors, connected through an elegant white spiral staircase, serve as multi-use space which include the functions of waiting area / live performance stage for art promotion events. Customers greeted by super-sized Terracotta Warriors & Human Sculptures will be immersed in the rhythmic gallery-like environment showcasing traditional and contemporary art objects by local artists.
VIP Rooms in intense red & brown colour palettes were catered for mature & young customers respectively. Both decorated in tasteful manners to give vividness yet a home feeling. Ornated chandelier & wall lamp provided atmospheric light & shadow qualities to these private party areas.
Understanding that there are customers who are inherently shy and those who take the karaoke experience as a way of art performance & appreciation they would not have elsewhere, the ParkView Club creates environment that is appealing to elite type of karaoke patrons and provides an environment with cross-programming where people can shed their hesitations and relax.