Kids Winshare Plus
![](https://freight.cargo.site/t/original/i/e401209abd97d5b8aea99157cf4a725c231cdeb7ba5cb87755e80cc67e9a215d/KIDSWINSHARE-PLUS--logo-5-1.png)
Location: Chengdu, China
Client: Xinhua Winshare Publishing & Media Co. Ltd
Area: 2850 sqm
The concept of this family bookstore is "Learning in Rainbow". This is a non-traditional retail store but a composite parent-child space with four key functions: retail, learning, dining and amusement.
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Situated in a shopping mall’s open space, the spatial layout is composed of series of curves to break the rigidity of the original boundary
line and defined main circulations to connect all the 3 main entrances. To echo
the curvilinear geometry, we’ve created an abstract world of a rainbow in children’s
storybook, provoking their imaginations and letting parents to carry out
different family activities. The design language manipulated symbolic colors
and shapes of a rainbow to match the functional and emotional requirements and gave
memorable spatial experience for different zones.
01. Pink > Femininity + Yellow > Vibrancy
![](https://freight.cargo.site/t/original/i/c60f54562edb233a04b2c829ce1f51c688fadd82f4034b1f487ebca92f74ff2c/3.jpg)
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The first retail zone in pink and yellow tones are spaces respectively selling mother’s and children's books, stationery and teaching and learning products. Spray-painted metal sheets suspended from the open ceiling provided vivid color spectrums, created movement giving way-finding purpose and provided warm atmosphere together with full-height wood veneer walls and bookcases.
![](https://freight.cargo.site/t/original/i/af614692a7cfcc786297cab15f4ee84554e5c86170a24f35f2aea0590609cbd3/7.jpg)
Different curvy combinations
created different reading areas with different level of privacy.
Reading niches
allowed parents and children to deposit their minds and concentrate on their readings.
Round-shaped column features provided highlight display and seating functions and
became focal points of each zone.
02. Blue > Calmness
![](https://freight.cargo.site/t/original/i/1da4fe56e9dbb3f7e9d3bd089afed937cfb62229c966f3477cecf3210ab2b440/9.jpg)
The second zone in blue tone is multi-purpose classrooms with caves
of different sizes. Children can gain new knowledge in a learning space that is
calm yet enhance their inspirations. All classrooms have natural light
penetration so that they feel warm and relaxed during their study time.
03. Green > Healthiness
![](https://freight.cargo.site/t/original/i/22496186db65174725861b0bedbcb766ee08c8f8535183547b2966261eb0c187/10.jpg)
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The third zone is a family restaurant in green tone which is
composed of three different functional areas: a platform dining area surrounding
the elliptical theatre, a bench sitting area opposite the open-kitchen, and a
VIP area made of laser-cut white metal sheet depicting the shapes of a garden
house.
Immersed under tree-like light and shadow effect, different events including
children's birthday parties and seminars can be held. Parents can also enjoy a
casual lunch or afternoon tea when the children are taking classes and sharing
parenting fun.
![](https://freight.cargo.site/t/original/i/243ea43e8ec43d1f37cac47b3b8bda5028a581ed41a5de44800cdccafa69b66a/16.jpg)
04. Brown > Energetic
The fourth zone is a play area in brown tone, children can make new friends
and have fun in a kaleidoscope-like world.
![](https://freight.cargo.site/t/original/i/0d8d29f5e3c6c0059aed56358e063648679b7e65a31e2508742b83690aa8868d/20.jpg)
The multi-faceted mirror stainless steel ceiling created visual illusion and excitement to the space and depicted the message of “sky’s the limit”.
![](https://freight.cargo.site/t/original/i/08539d60b6f48b84390824f6526eaec63ee848dd8556080d67d5568db7521243/18.jpg)