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Kids Winshare


Location: Chengdu,China
Client: Xinhua Winshare Publishing & Media Co. Ltd.
Area: 1200 sqm


“I marvel at a little bird that can fly!”
Inspired by Joan Miro’s magical painting, organic shapes and forms were seen as key spatial components in this kid’s bookstore bringing the imaginative world to life as a joyful experience for knowledge hunting. Kids and parents can explore a fantastic experience of this unique space that expands their imaginations.


An abstract landscape drawn from a series of circles and curves are divided into two main sections, Kids Winshare is a composite bookstore targets at kids aged from 0-12 that combines 4 essential programs including shopping, teaching & learning, dining and socializing, all in one space. 

In the 1st section, visitors encounter an open-plan ‘bookscape’ organized through a series of spiraling bookshelf units in white and yellow, shaped to display a flow of text & picture books for different ages incorporated with cozy reading pods to provide self-discovery opportunity for parents & kids. These oval shaped transparent reading pods also act as visual openings of the shop front.


In the 2nd section, a dome-shaped theater integrating 360-degree projections created an immersive environment for interactive learning, lecture, book-launch event and kids party for members.




The dome is surrounded by multi-functional classrooms for kids and an all-day family restaurant allowing parents to find their favorite space to relax, read, chat with friends or take part in the cooking workshop.


The semi-open classrooms in yellow and baby-blue are planned to remove the barrier between kids and teachers and replaced with a sociable environment that is both stimulating and calm.


We recommend parents spending as much time with their kids here as they both can explore the surprises along this imaginative “bookscape”, more importantly it’s a new typology of public space redefining future parenting in China.