Chinese Arts&Crafts, China
Location: Hangzhou, China
Client: China Resources Retail (Group) Co., Ltd.
Area: 280sqm
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Chinese Arts & Crafts – Hangzhou Store is the newest flagship store launched by China Resources Retail (Group) Co., Ltd. in China. It offers a distilled range of antiques and a collection of novelty jewellery items - all of which had enhanced the concept of revitalizing Chinese arts.
The interior design strategy adopted was to project the brand identity through comtemporizing Chinese aesthetic elements in a subtle way. The shopping space is a big "Wooden Treasure Box" to contain different types of prestigious gifts.
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Different sizes of frames / grids / boxes compose the shopfront and cater for different display needs and provide visual connection to the interior.
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Horizontal planes of brown carpet floor / ceiling are set up to provide a homogeneous envelope to the interior space. This was followed by timber veneered walls with recessed illuminated showcases in various sizes to display the delicate products.
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